From the frost-kissed landscapes of Iceland to the pulsating heart of New York City, Hlynur Atlason has left an indelible mark in the design world. As the founder and leading force behind ATLASON studio for over fifteen years, he has delivered numerous remarkable and enduring products. His crowning achievements include the launch of the Von collection for Ercol at Salone del Mobile and ICFF in 2018 and his partnership with Design Within Reach to design the Lína chair, the company's most successful chair design introduction to date.
Since earning his degree from the esteemed Parsons School of Design in New York, Atlason has lent his creative prowess to some of the world's most revered brands. These include Absolut Vodka, Umbra, Artecnica, Estée Lauder, and Stella Artois. His portfolio boasts an eclectic mix of works, such as the packaging design for Microsoft’s X-Box, a series of kitchen utensils crafted for MoMA Design Store, and the "TUNO" clock produced by IKEA.
Atlason's design philosophy is underpinned by an unyielding pursuit of functionality. Engaging with brands of all sizes, he approaches design through the lens of research, craftsmanship, and innovation. He thrives on the challenge of unearthing practical solutions for every project, resulting in creations that seamlessly blend aesthetic beauty with uncompromising functionality. In Hlynur's world, every concept birthed from the imagination has the potential to be brought to life.
From his unexpected entry into the field to his now celebrated career, Hlynur Atlason's journey is testament to his passion, curiosity, and relentless pursuit of creating objects that not only capture the imagination but also serve their purpose elegantly. His success, well epitomized by the Icelandic saying, "Þetta reddast," or "It will work out," proves that with dedication, creativity, and an open mind, indeed everything does work out.